Charles Christenson

Charles Christenson, our beloved father, passed away peacefully January 17th, 2007. We created this blog in memory of our father and to share our memory of him with others. Please feel free to post comments, kind thoughts, and best wishes.

To Submit a kind thought or rememberance:
1.Send your rememberance in an email to: danpaul22.chuck@blogger.com
2. In the subject field type your name

(You can view a collection of photos about Chuck by clinking on the link, "Chuck's Photos")

Wednesday, March 15, 2017

Re:Fw:基于需求对比分析,确定核心诉求

Violaw:

      不能满足客户需求、给客户创造价值,再牛的技术也没有价值。

根据权威机构统计项目缺陷的56%来源于需求定义错误,80%的缺陷修复成本用于修复

需求导致的错误,把技术变成金钱的不二选择关注、锁定、满足市场需求,创造客户价值。

重点:

a.如何确定目标客户,如何分析需求关系人?
b.如何从市场(客户)角度进行有效的客户需求收集?
c.围绕产品成功2个核心因素差异化+成本优势,整理产品需求
d.如何对客户需求进行整理和分析,形成产品包需求?
e.如何基于产品需求与竞争友商对比分析,确定我们的核心诉求,形成产品概念?

详情请查阅附件,希望对您有所帮助,谢谢!

Best Regards

国际部 司经理

 

 

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